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Tullia Dean - From multi-passionate to Photographer.

After trying almost everything, she found her passion for photography and built a successful business.

Meet Tulia

I met Tulia through her sister back in 2019, right before the pandemic. Her sister, Teagan, the sweetest peach.. she went to the same Nutrition Institute I attended back in 2017. She stumbled upon a youtube video testimonial I created for that school and began following my journey. Soon after, I became a nomad and began traveling full time. I flew to London and connected with Teagan, where I was introduced to Tullia. She started to become curious about entrepreneurship but wasn't sure what path to take. We hopped on a clarity session and she was terrified. A lot of questions, concerns and fears, but what stood out to me was her WILLINGNESS to learn. For a year and a half she tried e v e r y t h i n g to find her passion: network marketing, coaching, NLP (neurolinguistic programing) which is a type of coaching, then finally photography.

“"Photography captivated me since I was young, and growing up in the South African countryside ignited my love for the outdoors."

How she took action

She first started my consultation program, a hybrid of 2 services: Service & Software Refinement + Workflow & Systems Audit {previously known as The Expedition}, to help her build a remote business foundation. I loved her work ethic from day 1. How patient, on time and respectful she was.

Tullia's journey was not a linear one. At times, money, creativity, impostor syndrome and life got in the way .. which btw it's SUUUPER normal!

After the program, she would take breaks while switching bridge jobs, join my monthly membership, leave... then come back, take every free resource and training, then come back again.

I could tell she still had some figuring out to do but she had every tool in her belt, it was just a matter of time.

It wasn't until beginning of 2022, when she found a solid remote bridge job, that she committed to her clear passion, photography! She invested in some more 1:1 consultations and gave me so much to work with I was SOOO excited to help her.

After three years of working together here's what she accomplished:

She began to build and online presence true to her and creating content consistently:

She crafted her photography business with Wix Features:

  • CRM

  • Email Marketing

  • Portfolio

  • Service hosting

With the tools and momentum, she NAILED her costumer journey and closed her first high paying client:

closing first client after my program

How's Tullia doing now?

Tullia has grown so much over the past few years and is now a confident and successful entrepreneur who's passionate about capturing the beauty of the world through her photography. She's built a thriving business, working with clients who love her work and appreciate her unique perspective. She is consistently connecting and learning from other photographers in the UK. Also thinking about expanding her services and illustrating them in a new website build!

What's most inspiring about Tullia's journey is her willingness to try new things and her perseverance to keep going, even when things got tough. She's a true example of what it means to follow your dreams and pursue your passions.

If you're feeling lost or unsure about your own entrepreneurial journey, take a page out of Tullia's book and embrace the learning process. With dedication, hard work, and the right support, you too can create a business that brings you joy and fulfillment.

Tullia's Blissful Steps:

  1. A hybrid of 2 services: Service & Software Refinement + Workflow & Systems Audit {previously known as The Expedition} - Build a Remote Business Template + Consultations

  2. 5-6 Quarterly Business Workshops (included in Service & Software Refinement + Workflow & Systems Audit {previously known as The Expedition})

☞ Connect with Tullia

Instagram: @thelifeoftul

Website: www.


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