Jaren Soloff: When Heart-Forward Care Outgrew Its Spreadsheets
- Gabby Toro
- Mar 18
- 3 min read
The experience of how one founder stopped being the “brain of the business” and finally built systems that could breathe.
Meet Jaren & Whole Women Nutrition
There’s a type of founder we meet all the time.
Someone who cares deeply. Someone organized, committed, and incredibly present. The kind of person who would never let anything fall through the cracks, even if that means staying late, double-checking everything, and carrying more than they probably should.
That’s Jaren.
As a Registered Dietitian and Lactation Consultant, she built Whole Women Nutrition as a safe, supportive space for women navigating eating disorder recovery and postpartum changes. Her work is deeply human and trust-based. The kind of care that can’t feel cold or mechanical.
And because she cared so much, she slowly became the system.
As the practice grew, so did everything she was holding.
For a long time, Jaren was managing:
A full client load of her own
Coaching and supporting a growing team
Insurance triage
Lead tracking
Billing workflows
A mix of Google Sheets, Asana, Spruce, and Practice Better
And a backend that relied heavily on memory and manual updates
On the outside, it looked like everything was working.
On the inside, she was stretched thin.
She shared with us very openly:
“I felt like I had to be the constant brain of the business to keep operations running smoothly… I was maxed out and knew I needed more but didn’t have the bandwidth to execute.”
This is a moment many founders reach quietly.
WHAT WE FOUND IN THE AUDIT
When we stepped in, we didn’t find chaos. We found dependence
Key parts of the business only moved if Jaren or her lead admin were personally pushing them forward.
Insurance workflows lived in spreadsheets.
Client information lived across
Multiple platforms that didn’t talk to each other.
Files were spread across different drives.
People were duplicating work just to keep things moving.
Nothing was completely broken.
But everything depended on her.
And that’s where the real burnout starts ,when your business can’t run without your brain constantly holding it together.
WHAT WE BUITL TOGETHER
✔Moved the team from Asana into a custom ClickUp ecosystem where clinical operations, marketing, and team management could live in one place
✔Replaced manual lead and insurance spreadsheets with a visual pipeline that tracks everything more clearly
✔Centralized files into a shared Google Drive with role-based access so no one had to “hunt” for information anymore
✔Created simple, repeatable templates for hiring, onboarding, and team check-ins
The goal wasn’t to make things robotic.
It was to make things lighter
The Real Shift
The biggest change wasn’t just the tools. It was the feeling.
Jaren went from being the human bridge between every moving part to having a system that her and her team could rely on. Her admin stopped duplicating work. Her team had more clarity. And she finally had space again to think, lead, and focus on the bigger vision.
In her words:
“TBS is like hiring a personal trainer for your business… we are now so much more organized and systemized, which allows me to have the bandwidth to work on my larger vision as a practice owner and leader.”
WHY THIS MATTERS
When the work is meaningful, leaders tend to overhold. They fill the gaps. They remember everything. They keep things moving. And over time, that mental load becomes exhausting.
At The Blissful Step, we believe care-driven businesses deserve systems that protect the people behind them. You shouldn’t have to be the only thing holding your operations together. And you shouldn’t burn out just because your business grew faster than your structure.
If your brain feels like the glue of your business, consider this your gentle nudge.
Start with the Clarity Audit.
Because your business should support your magic, not depend on it.
Jaren's Blissful Step:
☞ Connect with Jaren
Instagram: @wholewomennutrition
Website: https://wholewomennutrition.com/