Elinor, or "Ella" as I call her, is a brand strategist and web designer dedicated to helping heart-centered entrepreneurs build successful brands with strategic websites and intentional branding.
Meet Elinor
Ella is a web and graphic designer based in Sweden. Her journey into entrepreneurship began after experiencing burnout in 2019. Driven to create work that aligns with her values, she left the corporate world to start her own business as a Reiki healer and meditation teacher, where she gained valuable experience in building a brand from scratch.
Today, she combines her business insights and creative skills to empower others on their entrepreneurial paths, blending heart and strategy to bring visions to life.
How she took action
You know that feeling when you’ve got a million ideas, but they’re just swirling around like a tornado? That’s exactly where Elinor found herself back in May. When we had our clarity call in early April, she was feeling the weight of all the things. She admitted,
"I get stuck on selling my services because I get overwhelmed from not being 100% comfortable and trusting my communication methods, workflow, and design process."
I could totally feel where she was coming from.
After a full foundational audit, we laid out a game plan to get her business structured, streamlined, and set for growth. This wasn’t just about slapping some new processes onto her workload; it was about simplifying, strategizing, and setting up systems that would actually support her. Here’s the four-step strategy we put into action:
Lifestyle Upgrade: we tackled her unorganized google calendar, CEO habits and routines
Service Refinement: we laid out all her services, simplified them, calculated new/fair prices and got clear on all her deliverables
Software Upgrade: Chose her new email marketing, CRM, Service hosting softwares
Systems Design: Designed all her customer journey, service delivery specifically around her softwares.
To kick things off, we did a full audit of her services, software, and processes. Think of it like a big spring cleaning, but for her business. We dug into everything—services, pricing, workflows—and along the way, she refined her niche, getting super clear on what she wanted to offer and who her ideal clients were.
Then, we got real about her software stack. Anything that didn’t serve a purpose or was a hassle to use? Gone. We focused on just the essentials to keep things running smoothly, giving her back time, confidence, and, yeah, a bit of sanity.
Her previous Software Stack:
Dubsado -> CRM
Figma -> Website Design
Squarespace -> Website Hosting
Trello -> Task Manager
Flodesk -> Email Marketing
Her new Software Stack:
Motion.io -> CRM + Service Hosting
Figma -> Website Design
Squarespace -> Website Hosting + Email Marketing
Trello -> Task Manager
By the end of our 30 days, we had a solid, actionable business plan for the next quarter that she felt totally pumped about.
How She’s Doing Now
So, what’s the verdict? Here’s her take in her own words:
"I honestly don’t even know where to begin to express my awe and gratitude for Gabriela’s work. I work as a web designer and found myself constantly overwhelmed and unclear about my processes and services. I needed someone to help me re-design my business and create workflows that could allow me to take on more clients and free up time and energy for other tasks."
She went on to say that having a clear strategy and a to-do list that makes sense has transformed her business. Now, she’s more confident, more organized, and—best of all—she has the energy to take on new projects without feeling overwhelmed.
Why I Love Projects Like This
There’s something so satisfying about helping talented people clear away the “business clutter” and see a clear path forward. When we’re able to simplify processes and create systems that actually work, it’s a win-win for everyone. My client can now focus on what she does best—creating beautiful, heart-centered brands—while trusting her business foundation to support her every step of the way.
So, if you’re feeling a little “all over the place” with your business processes, just know: I’ve got you.
Let’s turn that overwhelm into a plan that works for you, not against you.
Ella's Blissful Step:
Personalized sessions that followed by the Blissful Business Foundation Audit
☞ Connect with Ella
Website: https://madewithindesign.co/
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